A game of tennis on TV without the sound of the ball being smacked around the court would be simply
unacceptable. And yet, that is precisely the kind of audio wilderness that audiences find themselves in today while
watching broadcast field sports like soccer & Rugby.
And going beyond field sports, have you ever wondered why key impact moments remain inaudible in those
stunning slow-motion replays ?
At AVK systems, we believe that HD Sport Audio is the answer. Unlike “surround sound” which is aimed at
providing a realistic audio ambience, HD Audio is the intricate tapestry of sounds that accompanies the intensity
and emotion of key events perceived in the visual.
An integral part of the experience delivered in movies, HD Audio is yet to make its presence felt in live broadcasting
which has the luxury of neither the substantial production budgets nor post production perfectionism that the
movie industry enjoys. Subsequently, while great strides are being made to improve the visual experience through
HD and now 3D, efforts to improve the audio experience have been limited to surround sound.
At AVK systems we take pride in pioneering HD Audio for live sport, by delivering the methodology, technology and
products for the sport broadcasting industry
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